Project 2- TV ident

Aim of this TV Ident:

My TV Ident will be for BBC Three. Unlike BBC, BBC Two and BBC 24 hour News, BBC Three is a channel that caters for more entertainment programmes. On this channel includes drama’s, comedies, documentaries and cartoons, which appeal to the younger target audience. BBC Three is a channel where experimentation takes place, unlike the other BBC channels. therefore, I want to create a TV Ident for BBC Three that will be fun and creative- to emphasise the creativity of BBC Three as a channel.

I plan on using bright, bold colours for this TV Ident, to make it really eye-catching and appealing to the target audience.

For this TV Ident, I also have to think about use of audio. Taking into account my inital ideas for this project, I am thinking about an upbeat song, that’s very fast paced and catchy. However, the sound is dependent on how I choose to construct the ident.

My BBC Three ident will be aimed at young individuals through to adults from the age of 16 to 35. I have decided on this wide target group because the content of programmes that BBC Three produces caters for all of these ages. This TV ident will be displayed on the BBC Three channel (Sky- channel 115) and (Freeview- channel 7) after each programme, and it can be edited into a shorter version for other use.

I will use the internet to get a copy of the BBC logo and the BBC three logo. I will then m, manipulate these images using Adobe Photoshop, to create a modern style that would relate to my target audience. I will search for music and then download it from iTunes. If I choose to use a popular song, then I would ideally search for an instrumental version. Any sound that needs editing, I will do so with Adobe Soundbooth and WavePad sound editor. The main content of this TV ident will be produced using Adobe After Effects.